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b|launched 2.0 Funded Companies Revealed

For Immediate Release
June 5, 2013

BOISE, ID – BeFree Village and CraySay, two companies funded as a result of winning the Boise Young Professional’s b|launched 2.0 competition in December 2012, will present their companies to the public for the first time on Wednesday, June 12th, 2013 as part of “b|launched Revealed”. The b|launched 2.0 competition is a job creation and new business start-up initiative in the form of a software development competition for young professionals.

First place winner BeFree Village was created to provide resources and products to help travelers with special dietary needs and food allergies. Team members include Lisa Bloomquist, Jared Buff, Chase Burrell, Ali Farber, Brooke Green, Brad Hennessy, Alex Krone, Jennie Myers, Jessie Speck, and Cody Wiggins.

CraySay, a software solution that connects the millennial population with brands through savings, took second place. CraySay’s team includes Sourabh Dhir, Gordie Tamayo, Michael Miraglio, Maya Renee, and Sarah Wolfe.

b|launched started last year, led by well-known, local business mentors, and resulted in the creation of three companies, including Follow & Fund, ADvailable Market, and BOBEC Apps, LLC. All three will provide an update on their companies during this event. With the completion of this second season, b|launched will have trained over 100 young professionals in the art of creating start-ups. The program is supported by sponsors Perkins Coie, St. Luke’s, and KeyBank.

Who:               BeFree Village, CraySay, Follow and Fund, and a panel of past participants

What:             B|launched Revealed; Public reveal of funded companies

When:             Wednesday, June 12th, 5:30 p.m. to 7:30 p.m. MDT

Where:           University of Idaho Water Center

                        322 E. Front Street

                        Boise, ID 83702

Media:            Members of the media are invited to attend, but must RSVP to Caroline Merritt at or (208) 472-5221.


About BYP: The Boise Metro Chamber of Commerce’s Boise Young Professionals (BYP) program is dedicated to attracting, developing, and retaining young talent. BYP is headquartered in downtown Boise, but seeks to act as a catalyst to connect, empower, and engage young professionals (YPs) throughout the Boise Valley. BYP has over 900 members from more than 400 different companies.

About the Boise Metro Chamber of Commerce: Established in 1883, the Boise Metro Chamber of Commerce strives to be the leading business advocacy organization in the Boise Valley. The Boise Metro Chamber is a private, nonprofit, membership-driven organization comprised of nearly 1,800 business enterprises, civic organizations, education institutions and individuals. Its mission is to provide leadership that will help create regional economic prosperity and success for its members.