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BOBEC Apps, LLC is a mobile application development company that recently launched a journey based social networking app, called Hot or Cold®, to connect friends and generate traffic for businesses. Hot or Cold is an iPhone app, much like the children’s game of the same name, that uses a smart phone’s GPS technology to determine if the user is getting closer or further away from the secret destination (when you’re close, you’re hot; when you’re not, you’re cold).