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b|launched Leadership

b|launched Advisor, b|launched Junior

Faisal Shah

Faisal is the founder of MarkMonitor, an online brand protection company whose products include a full suite of solutions, including anti-counterfeiting & anti-piracy products as well as domain registration solutions. The company was started in Boise in 1999 and was sold to Thomson Reuters in September 2012. Faisal is also the founder of First to File Inc, a patent document management system that was acquired by CPA Global in February 2013. In July 2011, Faisal started AppDetex, a mobile app brand protection company that currently has 9 employees.

Faisal is a former law partner with the Los Angeles office of Pillsbury Madison & Sutro (now known as Pillsbury Winthrop Shaw Pittman), one of the nation’s largest law firms. He has a B.S. in Marketing from the University of Colorado and a J.D. from

b|launched Advisor

Jason Crawforth

Jason Crawforth is a fifth generation Idahoan, a graduate of the University of Idaho and earned his MBA at Boise State University. He was founder and chairman Treetop Technologies, Inc., which, from 1999-2004 was honored as the 130th fastest growing private company in America and Idaho’s fastest growing company.

Jason is also founder/owner several other businesses including restaurants, a property management company, two property development partnerships and several small software companies.

In addition to his private sector work, Jason served on the Governor’s Science and Technology Advisory Council, the Boise Chamber of Commerce Board of Directors, the Board for the Idaho Non-Profit Development Center and is a founding member of the Boise Young Professionals.

Karen Ann Meyer

Spent 25 years in the electronics contract manufacturing industry; starting out as an in side sales associate; and moving into purchasing, customer service and program management inside of 5 years. Was offered and accepted a business development position that required extensive travel in Asia, developing manufacturing plans and launching many new products for both established companies, as well as startup companies.

Developed and managed multi-million dollar accounts, acted as Director of Strategic Customer Accounts and was responsible for managing an $80 million dollar P&L for a manufacturing line in Penang Malaysia.

Entering the industry in its infancy, she took the opportunities offered to grow and develop her career and organizations she was involved with. Spent the last 5 years of her career as the V.P. Operations for a start up, SafeView, which developed and brought to market a high-end security device currently deployed in airports around the world. SafeView was acquired by L-3 Communications in 2006, at which time Karen chose to venture out and do something different. She bought Handyman Connection as a way to stay in Boise and become part of the community.

Was named by IBR in 2007 as one of the Women of the Year. In her third year of service on the Boise Phil harmonic Board of Directors as Secretary, in her second year as a Trustee on the Idaho Shakespeare Festival board, and recently appointed to Boise City Planning and Zoning as a commissioner in October 2010.

Steve Hodges

Steve Hodges graduated from the University of Texas with degrees in Electrical Engi­neering and Business Administration. He then moved to Boise to be an engineer for Hewlett Packard.  He has started five Boise electronics companies that were sold for a total of $75 million.

Eileen Barber

Eileen co-founded Keynetics along with Geoff Hoyl and Dr. Timothy Barber in 1998 and has served on its board of directors since that time. Eileen has been involved in the continued growth and expansion of Keynetics and subsidiaries ClickBank and Kount, building a global reputation for quality solutions in the ecommerce industry.

In addition to her service on the board of directors, Eileen has served Keynetics in various capacities including President of Keynetics and its subsidiaries, Corporate Treasurer, Audit Committee Member, Compensation Committee Member and Charitable Contributions Committee Member. Eileen is also currently a Member Manager of 917 Lusk LLC, (Corporate HQ for Keynetics Inc)

Eileen serves on several boards of non-profit organizations such as, the Idaho Shakespeare Festival and Small Village Foundation. She serves on the Advisory Board of the Boise Chapter of Women on Boards 2020, serves on the Education Committee of the Idaho Technology Council, and has been a member of Idaho Woman’s Charitable Foundation since 2003.

Eileen earned a BA in Chemistry from Virginia Tech in 1991.

Melanie Rubocki

Melanie Rubocki is the Firmwide Vice Chair of the Emerging Companies practice and Head of the Business group for the Boise Office. With a foundation in finance and entrepreneurial studies from the Wharton School of Business, Ms. Rubocki brings a business sensibility and reasonableness to her client relations and any negotiated transaction. She represents business clients through their entire life cycle, from startup formation to exit. Her approach to the client relationship is proactive, rather than reactionary - she endeavors to help clients avoid legal pitfalls and traps for the unwary.

Ms. Rubocki represents clients in many industries including: automotive aftermarket, cleantech, ecommerce, energy, interactive entertainment, manufacturing, mining, retail and consumer products and software and other web-based businesses. She regularly advises clients in relation to emerging growth company issues, entity and fund formation, and licensing and technology transfer transactions. And, she regularly advises directors and officers on corporate governance and fiduciary duty matters.

Ms. Rubocki is also very active in the community and serves on a number of non-profit boards.

Ken Holsinger

Ken has 20 years of experience in technology and media production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for 4 different organizations. In addition, he has a background in event management, facility design, and start-up operations. Ken has been named on multiple hardware and process patents, with several software patents pending. Ken brings to years of practical executive experience, an eye for great ideas, and a high character approach to business.

Kristi Saucerman

Kristi is simply a force to be reckoned with, with more energy, more enthusiasm and efficiency than should fit in her 5 foot “ish” frame. Her vision is laser focused and unable to be deterred by the many obstacles that have invariably crossed her path.

Auction Frogs has grown from a tiny tadpole to a “real frog” with her conviction for making it happen since its inception in early 2007. The company and its mission to help organizations raise more money, more efficiently and have fun while doing it comes from her own life experience in running fundraising events.

Kristi’s passion, dedication and commitment to help others drive her both personally and professionally and is the heart and soul of the company. She has more stamina, multi-tasking skills and entrepreneurial spirit with determination to succeed. Operating with 2 employees, Kristi has an office in Hidden Springs and can be found harnessing the power of the ultimate trifecta: coffee, laptop and cell phone.

Kristi has won many awards over the years through her entrepreneurial journey most recently IBR 2010 Idaho Women of the Year, 2010 Stevie Awards Finalist for Community Involvement of the Year and Technology Innovator and the 2010 National award winner for the Trailblazer Award Winner through Wells Fargo and the National Association of Women Business Owners.

Aaron Stanton

Aaron Stanton is the founder and CEO of and the Book Genome Project, a technology-based book analysis platform built on computer-derived BookDNA. He’s an outspoken advocate and critic of the role of technology in content discovery, and the role of computers in powering the connective threads of the publishing industry. He’s lectured in venues as diverse as Hong Kong, Germany, New York, and Stanford University on the challenges of technology disruption in established industries, and the invisible spaces and failure points in social recommendation engines. Stanton’s work has been profiled in media outlets such as Popular Science, Macworld, Wired Magazine, CNET, PC World Magazine, NPR, TechCrunch, the Huffington Post, the Seattle Times, ABC News, Mashable, and others.

Jefferson Jewell

Mr. Jewell is a successful entrepreneur, executive, advisor and attorney. He brings nearly twenty years of experience advising clients and organizations. Jefferson joined CAPROCK after founding, growing and selling a regional software development firm to a large international IT consulting company. Prior to his company's acquisition, he oversaw two successful spin-outs and several company investments while garnering national attention for the company’s innovative work.

Throughout his career Jefferson has advised hundreds of large and small companies on mission critical technology and business strategy matters. In 2009 Jefferson was appointed by the Governor of the State of Idaho to chair a working group tasked with accelerating regional innovation and technology transfer. His experience includes advising venture capital and private equity firms, serving on the board of directors of multiple venture backed startups, and he currently serves on the board of a large hospital foundation. He is also a mentor and advisor to startups and entrepreneurs.

Earlier in his career, Mr. Jewell practiced corporate law, M&A and project finance for a large national law firm where he gained valuable transactional and international finance experience. He is a graduate of UCLA, and was a John M. Olin, Student Scholar of Law and Economics at Cornell Law School.