By eric
What is Content Marketing? More and more companies are embracing content marketing for their advertising campaigns. It creates much higher levels of engagement compared to traditional methods of advertising. But what exactly is it and how have other companies used it? Let’s dive in and explore the history and evolution of content marketing.   In essence, content marketing is a more personal way of advertising than di... Read Full Post

By eric
If you clicked on this blog post, you’re probably wondering what this whole SXSW deal is all about. Well, you’re in luck! We’ll be looking at all of the excitement that comes along with the event.   SXSW, or South by SouthWest, is divided into 4 distinct tradeshows that focus on film, music, comedy, and interactivity respectively. All four take place simultaneously throughout 10 days of activities, so you’ll always h... Read Full Post

By eric
As anyone who has developed an application for Apple’s App Store can tell you, making something that follows all of the guidelines is tricky. The tech juggernaut is notorious for policing everything that is released on their platform. In some cases, this level of scrutiny can shape the way an app is developed and even how certain features will work. This is no more true than with the failed development of Mobile Rece... Read Full Post

By eric
As anyone who has developed an application for Apple’s App Store can tell you, making something that follows all of the guidelines is tricky. The tech juggernaut is notorious for policing everything that is released on their platform. In some cases, this level of scrutiny can shape the way an app is developed and even how certain features will work. This is no more true than with the failed development of Mobile Rece... Read Full Post

By jason
Sometimes the best ideas fall silently. Sometimes the best systems wither and fail. And sometimes, something you've done becomes a sensational success, generating wide adoption and introducing a host of new issues. We're talking about scalability and availability. When what you have is what people want, the challenge becomes getting it to them quickly and when they want it. Internet history is rife with examples of o... Read Full Post

By eric
Modules are a significant part of the Drupal experience. Developers are constantly creating additional features that keep things fresh and allow the program to constantly be improved. Here are some of our favorites that have caught our attention:   Chaos Tools This one is essential for Drupal users. It generally makes the developing process much easier on the developer by adding many additional features like editing... Read Full Post

By eric
Knowing where to place your ads online can be daunting, but it’s easier than ever thanks to improvements in search engine optimization. Services like Google and Facebook are doing their part as well by putting ads where consumers are most likely to see them during their daily internet browsing. We’ll go over some of the ways you can use these tools to bring your online advertising campaign to its full potential. Targ... Read Full Post

By eric
SXSW is a unique event that brings artists, filmmakers, entrepreneurs and a full gamut of ambitious and passionate creatives together to show off their ideas.  There were plenty of great ones shown this year and here are just a few of the standouts.   Shooting Stars On-Demand (Pictured above) What was once an incredibly rare event that could only best be viewed in the middle of nowhere will soon be one easy order awa... Read Full Post

By eric
It goes without saying, but if you’ve used the internet in any capacity, you’ve seen ads. Everywhere you look there are advertisements; on the websites you frequent, before your Youtube videos, even in your search results, with the most common form of these ads being display advertisements.   One of the primary uses for display ads is to retarget or remarket to a potential customer that has visited the website, but d... Read Full Post

By eric
Collision has evolved into a hub for business moguls and small startups alike to come together and learn about the industry’s latest trends. This year’s festivities took place in New Orleans and were offset by two weekends of Jazz Fest. Over 7,500 people from 50 different countries were in attendance, all excited to hear from CEOs, founders, and other integral speakers. Tech giants like Google, Facebook, and Samsung... Read Full Post