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Developing a Go-To-Market Strategy (ADvailable)

Developing a Go-To-Market Strategy (ADvailable)

Many times small businesses struggle with identifying how to attract an audience to their product or service. The key to growing your audience base and bringing revenue through the door is hinged on developing a very detailed go-to-market strategy. Here are a few pointers to consider when developing a go-to-market strategy:

1. Understand your customer: Do you fully understand who will pay for your products and services? Do you understand how they will use the product, how the product solves their specific pain points? How much they are willing to pay for your “solution”?