5 Smashing Tips for Getting Your Social Media Marketing Off the Ground

By eric
  Social media has become an integral part of marketing in the past five years. Companies have been able to connect with their audiences, while still promoting their business. Adding a social media presence to your marketing strategy will undoubtedly broaden your horizons and bring in the customers you’re looking for. Start a Plan First thing’s first: determine what you want to accomplish with your social media marke... Read Full Post

4 Ways to Make your Local Online Business Stand Out

By eric
  It can be difficult to know how and where to sell your products on the internet. There is no shortage of ways to do it; should you invest in your own website to sell from or use other websites like Etsy or Ebay? These are just a few of the many ways you can harness the power of the internet to sell your wares.   Use other websites to make your mark Using other websites that act as a hub for creators can be a great... Read Full Post

Boise SEO: How To Write SEO Friendly Blog Posts

By jason
Writing an SEO friendly blog post begins with a good plan. Here’s our basic formula: Keywords + Topic + Creativity. First, we select which keyword/key phrase we’d like to target. Think of the search terms that users use to find your website. For example, SEO Boise, SEO Companies in Boise, etc. Ideally, we’ll target just a single keyphrase in a post. Once we’ve selected a keyphrase to emphasize, we’ll now pick a top... Read Full Post

E-Commerce Web Design And Development Considerations

By jason
Web Design is a diverse and intricate topic; it's not as easy as whipping out some visuals and turning them into a website. It can be, but successful web design will focus on the user experience and the representation of a brand. When dealing with e-commerce web design, the nature of the products/services being offered is a consideration when approaching a site. A site with lots of products has more web design chal... Read Full Post

SEO Boise: Trust, Authority, and Conversion

By jason
To be an effective and credible Boise SEO Company, you must understand trust and authority as it pertains to SEO. SEO: Search Engine Optimization is an evolving industry. Search engines strive to become better at interpreting content as a user, and SEO's strive to become better at communicating content to search engines. What was previously page rank and meta tags, is now a list of topics and considerations surround... Read Full Post

The Best Website Projects Involve Vision, Technology, and Relationships

By jason
In December, we received a referral from a local Drupal developer. They didn't have time to implement a website that was prepared and asked us if we could. We were pretty busy, but since the website concept had been defined very well, and the group behind the website was impressive, we agreed to take it on. What followed exceeded our expectations and has the feel of being involved in something special. The website is... Read Full Post

Dynamic Random Content

By jason
The most subtle web design change can mean the difference between a bounce and a conversion. When designing websites, we look at the forest and the trees: What is the simple, clear message that will influence the visitor? What supplementary techniques can we use to further engage and entice? One thing we like to do, is display a single element randomly from a set. For example, the tagline on our website, which appear... Read Full Post

Looking For Help With App Development?

By jason
We are proud to be throwing our hat into the iPhone Development Arena. Due to popular demand for iPhone app development and a limited supply of iPhone app developers in Boise, we've teamed up with a large development outfit to collaborate on projects. The iPhone platform and iOS have exploded in popularity; sometimes a simple mobile css configuration on a website is enough, and other times a native iPhone app is need... Read Full Post

So Much Love For Drupal

By jason
Drupal is an outstanding content management system, and the beauty of this system can be seen through its flexibility. A pure Drupal installation downloaded from www.drupal.org is minimalistic, and has certain nuances that aren't ideal. To account for that, Drupal has a beautiful module system/api. One handy module, is admin role:  http://drupal.org/project/adminrole. What does admin role do? Well, it makes it e... Read Full Post

Application Development: Is It Difficult?

By jason
Facebook application development isn't that difficult. Sure, there's a learning curve, familiarity, and a comfort level, but the application of social technologies is a greater conceptual challenge than a technological one. We've built several sites that integrate Facebook, with varying degrees of success: Facebook Connect: Allows users to login to your website / mobile app using their Facebook credentials--easy, nic... Read Full Post